The Forward Bar × DTC Marketing
From first idea to launchA founder’s conviction.
A brand, brought to life.
Brand identity, packaging, email flows, website design, and launch creative for a whole-food protein bar with a very personal beginning.
Start with the people ↓
Before the brand,
there was a standard.
Joe Jarecki grew up in a plant-based household. Food, movement, and mindfulness were already part of his life. When he and co-founder Emily couldn’t find a protein bar they wanted to eat every day, they started making one in their South Florida kitchen.
Emily brought her training as a health coach. Together, they kept testing a recipe made from familiar pantry ingredients. Our job was to help that care come through in everything a customer would see.
“I won't put my name on anything I wouldn't feed my own family.”
Joe’s standard for the product became our starting point for the brand. The identity needed to feel as considered as the ingredients.
Joe, on The Forward Bar’s story ↗This is why we choose our partners carefully. We want to help founders whose care for the product runs deeper than the marketing.
Finding the face
of Forward.
Different letterforms. Different personalities. We explored the possibilities, then developed a complete identity around the direction that felt right.
A name, finding its character.
Move through the explorations to the final identity.
Inside the design process.
Original presentation slides. Explore the design decisions.
The first purchase starts
with a little trust.
Before launch, we prepared the emails that would welcome subscribers, explain what made the bar different, and support customers after their first order. Beautiful design gave the story a reason to be opened. Clear storytelling gave people a reason to keep reading.
A relationship, built in the inbox.
Swipe across. Scroll inside an email to read.
See how the story continued + 3 campaigns
A place to understand it.
A reason to try it.
The website needed to carry the founders’ story while making shopping feel straightforward. Product information, ingredients, and the path to purchase all had a clear job to do.
Ready to launch.
Ready to learn.
We prepared static ads to test a range of creative angles quickly. It’s an efficient way to learn which ideas earn attention before investing in video built around the strongest ones.
One product. Different reasons to care.
Move through the creative. Find a different angle.
From a product they believed in
to a brand people could meet.
Identity. Packaging. Emails. Website. Ads.
Built together, with the founders’ conviction running through it all.